Post Author: Carroll Ross
December 6, 2008
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As a sit down to write what will be the first of many blog entries, its exciting for me to reflect on how brand image at Collaborative Solutions has evolved during the last year. We set out in early 2008 with a goal of refining our visual image and clarifying our messages about who we are and what we do. The effort was intended to build on the many things we’ve accomplished during our first five years in operation and set the tone for what we will focus on for years to come. We wanted to pick some new, more impactful colors in our brand and better communicate our company initiatives. We found that “being green” was something we all wanted to do a better job at. Of course, when we started discussing the concept of “being green”, it reminded some of us what this used to mean in the consulting world. Many employees any in the company, myself included, cut our early career teeth at one of the “big six” consulting firms where “being green” didn’t evoke thoughts of recycling or alternative energy. Rather, “being green” meant being fresh off the “school bus”, out of our consulting “boot camp” and ready to take on the challenges of our first customers with little or no real world experience. (And, of course, let’s not forget the other green favorites such as “green beans” and ”greenies” since we’re talking about it). It wasn’t a term that was especially complimentary. I also recall it wasn’t a term many customers liked to hear back then.
